Looks at the world with joy and strives to bring a positive message to the Hispanic Catholic Community

Focuses on human values in presenting information & addressing social, political, economic, cultural and educational issues affecting Hispanic New Yorkers, Connecticut and New Jersey population

ESTIMATED UPDATED CENSUS DATA

New York Arbitron Metro Definition

The Hispanic Population in the United States

• The United States has the fifth largest Spanish speaking population of the world

• The U.S. Hispanic population has grown from 4 million in 1950 to 37.4 million according to the 2000 Census

• 13.3% of the U S Population is of Hispanic origin

       • 38.8 million U.S. Hispanics (largest minority group)

•         One of every eight Americans is Hispanic (13.4% of the total population)

•         Fourth largest Hispanics population  (Mexico 105 MM, Colombia 42 MM, Spain 40 MM)

•         Over 80% of U.S. Hispanics reside in 10 states.

The U.S. Hispanic Population

The U.S. Census office projects that in 2020:

v     One out of every five residents in the U.S. will be Hispanic.

v     The Hispanic community will grow to 63 million people.

v     The use of the Spanish language at home will have increased from 25 million in 2000 to 41 million by 2020.         

The Hispanic Market Opportunity is Magnified

in Top Hispanic Markets

. The Hispanic Communities

 •         72% of the Hispanic population is concentrated in 20 cities in the U.S.   

•          Approximately 50% of all Hispanics live in metropolitan areas.   

Communities heavily populated by Hispanics:   

v     Los Angeles, CA

v     New York, NY

v     Miami, FL

v     San Francisco, CA

v     Chicago, IL

v     Houston, TX

v     San Antonio, TX

v     McAllen, TX

v   San Diego, CA          

US Hispanic Consumer characteristics   

• Family Oriented  

• Family is the pillar of Hispanic culture  

• Larger Families: 3.5 vs. 2.6 Total US  

• Younger: Median age 25.8 vs. 35.3 for  Total US      

            • Active in Their Community  

 • Education is a Priority   

• Social Creatures   

• Travel / Do activities in groups  

• Hard Working Entrepreneurial; determined to succeed  

• Hold onto Culture   through language, food, music, celebrations  

• Strong Heritage Maintain connection    ‘back home’  

• Religion Part of Life: 90% say important vs. 46% for general population  

Value Orientation Differences  Hispanic  

•         Part of family •          

•         Family friends, community •          

•         Respect differences •          

•         Few role models •          

•         Ambivalence vis-a-vis wealth •          

•         Low trust in institutions   

 Anglo/Saxon   

•         Individual •          

•         Ourselves and institutions •          

•         Everyone is the same •          

•         Many role models •          

•         Comfort with wealth •          

•         High trust in institutions 

Demographics   

•         57% of Hispanics are under the age of 30.  

•         34.4% are under the age of 18.  

•         In the next few years, the number of Hispanics between 13 and 18 years old will increase to 34%.  

•         60.5% are between 18 and 64.  

•         5.1% are 65 or older. 

Five States With Largest Number  of Hispanic-Owned Firms

 1.- California – 336,405  

2.- Texas – 240,396  

3.- Florida – 193,902  

4.- New York – 104,189  

5.- New Jersey – 36,116 

Use of Spanish Language  

 •         67% of Hispanics rely on the Spanish language as a form of communication. 

•         17% communicate in both English and Spanish.  

•         89% of Hispanic adults learn Spanish as their first language.

 •         70% speak Spanish predominantly at home.

  •         17% speak English at home.  

•         13% speak both languages at home.

 Internet Use

•         According to a recent Nielsen survey, Hispanics are the fastest growing ethnic group that uses the Internet.

 •         The percentage of Hispanics who visited the most popular websites grew 70% in 2002.

        (univision.com, yahoo.com, terra.com, YupiMSN.com)

 •         Three out of every five Hispanics with Internet access at home use it daily, and 95% use the Internet at least once a week.

 •         45 million Hispanics from around the world have access

        to the internet:

v     28 million live in Latin-America

v     11 million live in the United States

v     6 million live in Spain

 •         Use:

v     86% electronic mail/e-mail

v     73% search for questions and answers

v     72% search for information on products

v     71% search for information on music and books

v     61% obtain news

v     19% search for religious information

 The Use of the Radio  

•          The radio is the primary form of entertainment, news and information for Hispanics.

 •          95% of the U.S. Latinos not integrated in the dominant culture turn on the radio on a weekly basis in order to obtain information and for entertainment.

 •          The radio is used an average of 3.5 hours per day by Latinos

•  There are approximately 14,500 Hispanic evangelical churches in the United States.

•         There are 19,431 Catholic parishes in the United States. 6,000 parishes are predominantly Spanish speaking.

•         Of the total U.S. Hispanic population, 25 million are Catholics (they represent 40% of the total U.S. Catholic population).

Challenges for the
Hispanic Catholic Community

•         Disintegration of the family:

–        47% of divorces

–        35% of separations

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